I studied Design & Visual Communication at UNAM, and eraly on I learned to code out of curiosity. That background gave me a deeper understanding of the real-world constraints behind digital products, and helped me collaborate in a much better way with engineering and product teams.
My first attempt at launching a product didn’t succeed; that failure taught me a very valuable lesson: building for people starts with talking to them. That insight shifted the way I work, from feature-oriented to human-centered.
Since then, I’ve helped build, lead, and co-found startups across industries — with the goal of translating complex ideas into clear strategy, and strategy into results. Whether I’m shaping product direction, refining a design system, or helping teams navigate ambiguity, I bring a mix of creativity, structure, and calm execution that helps the teams I've been part of to move forward with confidence.
